Multiple Choice
Which of the following statements is correct?
A) Mass marketing is best suited to situations where buyers have common wants, needs and demands.
B) Target marketing is best suited to situations where subgroups in the market can be identified that have similar characteristics.
C) One-to-one marketing is best suited to situations where buyers have unique wants, needs and demands.
D) All of the options listed.
E) Only b and c are correct.
Correct Answer:

Verified
Correct Answer:
Verified
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