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    Business
  3. Study Set
    Marketing
  4. Exam
    Exam 6: Markets: Segmentation, Targeting and Positioning
  5. Question
    Evaluating and Selecting Market Segments Is Part of the ______________
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Evaluating and Selecting Market Segments Is Part of the ______________

Question 34

Question 34

Multiple Choice

Evaluating and selecting market segments is part of the ______________ stage of the target marketing process.


A) segmentation
B) positioning
C) targeting
D) final
E) first

Correct Answer:

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