Toyota Uses a Target Marketing Approach to Selling Cars

Multiple Choice

Toyota uses a target marketing approach to selling cars. Toyota offers a range of cars to the market. Considering this, which of the following statements is incorrect?

A) An organisation following the target marketing concept should target all market segments.
B) Different target markets may require a different positioning strategy.
C) Market segments should be selected for targeting after an evaluation process.
D) Markets can be segmented many different ways using different segmentation variables.
E) Different market segments may require different marketing mixes.