Multiple Choice
Which of the following statements is/are correct?
A) A market segment has distinctive needs, but the members of the segment have similar needs.
B) A market segment has similar needs, but the members of the segment have distinctive needs.
C) An architect designing a couple's 'dream' home is an example of customised marketing.
D) Both a and c.
E) Both b and c.
Correct Answer:
Verified
Correct Answer:
Verified
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