The Australian Car Market Can Potentially Be Segmented in a Number

Multiple Choice

The Australian car market can potentially be segmented in a number of different ways. When segmenting any market, the market segmentation variables should always:

A) require a lot of market research to obtain.
B) be linked closely to the purchase of the product in question.
C) segment a market geographically.
D) be based on demographics.
E) include a psychographic component.