Multiple Choice
Which of the following statements is/are correct?
A) Market potential refers to the minimum possible sales in the total market for a product category, by all organisations.
B) Market share refers to the proportion of the total market held by an organisation.
C) The level of industry marketing activity will generally influence the market potential of a product category.
D) All of the options listed.
E) Only options b and c are correct.
Correct Answer:
Verified
Correct Answer:
Verified
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