'Camera House' Takes a Product Specialisation Approach, Specialising in the Sale

Multiple Choice

'Camera House' takes a product specialisation approach, specialising in the sale of cameras. The product specialisation approach (or alternatively a market specialisation approach) will only be a beneficial marketing strategy for Camera House while:

A) clear market segments or product categories exist or can potentially exist in the market.
B) the market is characterised by a wide range of needs and product preferences.
C) individual market segments or product categories are sufficiently large to represent an opportunity for the organisation to achieve profitable sales volume.
D) Options a, b and c.
E) Only a and b.