Multiple Choice
Emma decides that after establishing a successful business using a mass marketing approach, she wants to expand by differentiating her product range. Emma wants to segment her market based on demographic variables. Which of the following is not a demographic variable?
A) Age.
B) Ethnicity.
C) Household composition.
D) Income.
E) All of the options listed are demographic variables.
Correct Answer:
Verified
Correct Answer:
Verified
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