As an Opinion Leader Within Many of the Groups You

Multiple Choice

As an opinion leader within many of the groups you socialise with, marketers are keen for you to buy their products, believing that you will convince others to also buy their products. With regard to the diffusion of innovations theory; to which of the following groups would a marketer most prefer that you belong to?

A) Early adopter.
B) Early majority.
C) Late majority.
D) Laggard.
E) Growth.