Which of the Following Statements Is Incorrect

Multiple Choice

Which of the following statements is incorrect?

A) Marketers can use means such as advertising, personal selling or product packaging in an attempt to stimulate a consumer's recognition of a need or want.
B) The consumer decision-making process ends with the consumer's purchase of the product.
C) A consumer may use external sources in their information search to solve a problem.
D) The criteria that consumers may use to evaluate a product can vary from consumer to consumer.
E) None of the above statements is incorrect.