Multiple Choice
Which of the following statements is correct?
A) People's individual purchasing decisions can be influenced by groups.
B) Group influences on consumer behaviour comprise social and cultural factors.
C) Social factors in consumer behaviour are the influences of other people on an individual's purchasing decisions.
D) Cultural factors in consumer behaviour are the influence of values, beliefs and customs of the person's cultural community on an individual's purchasing decisions.
E) All of the options listed.
Correct Answer:

Verified
Correct Answer:
Verified
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