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The Council of Australian Governments (COAG) Healthy Communities Initiative Is

Question 16

Multiple Choice

The Council of Australian Governments (COAG) Healthy Communities Initiative is an Australian government initiative that aims to reduce the prevalence of obesity within target populations. This initiative is best described as an example of:


A) a not-for-profit organisation using marketing practices.
B) corporate social responsibility.
C) a societal market orientation.
D) a marketing mix decision.
E) a consumer orientation.

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