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    Exam 1: Introduction to Marketing
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    The Set of Moral Principles That Guide Attitudes and Behaviour
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The Set of Moral Principles That Guide Attitudes and Behaviour

Question 15

Question 15

Multiple Choice

The set of moral principles that guide attitudes and behaviour are known as:


A) morals.
B) ethics.
C) doing what is 'right'.
D) corporate social responsibility.

Correct Answer:

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