A Group of University Students Decide to Quit Smoking Together

Multiple Choice

A group of university students decide to quit smoking together after seeing numerous government advertisements talking about the damage that smoking will do to your lungs. Which part of the definition of marketing is reflected by this change of behaviour in response to the governments' education campaign?

A) A mutual exchange of value between a customer and an organisation.
B) Creating, communicating and delivering a good, service or idea.
C) Individuals and organisations that are part of a product's supply chain.
D) Both a and b.
E) All of the options listed.