Which of the Following Statements Regarding Benchmarking Is Not True

Multiple Choice

Which of the following statements regarding benchmarking is not true?

A) Over time, the things that are benchmarked should remain the same.
B) Benchmarking needs to be linked to other sources of information, such as changing customer expectations and preferences.
C) Benchmarking typically looks at the present in terms of how some process or quality dimension is being achieved by others.
D) Benchmarking is often used to help an organization adapt, but less commonly to innovate.