Question 1

The merger between America Online (AOL) and Time Warner was viewed by top management as a form of ______________ diversification.

Accepted Answer

A)  forward 
B)  backward 
C)  horizontal 
D)  concentric

Question 2

The Bank of New York has established an "active-active" business model which uses __________.

Accepted Answer

A)  multiple sites for identical functions 
B)  cross training of less critical functions 
C)  greater geographic diversity across the country 
D)  all of the above

Question 3

Dell Computer's ability to __________, and tailor products and services accordingly, is the key to having the lowest cost and most effective customer service.

Accepted Answer

A)  control the market 
B)  segment the market 
C)  respond to the market 
D)  sell direct to the public

Question 4

Harris Ranch, a cattle ranch and commercial feedlot operation located along Interstate Highway 5 in California, opened a restaurant to serve its high quality beef to travelers. This decision characterizes __________ integration.

Accepted Answer

A)  forward 
B)  backward 
C)  horizontal 
D)  conglomerate

Question 5

How should planning should assist leaders and managers?

Accepted Answer

The answer of How should planning should assist leaders and...

Question 6

Johnson & Johnson considers their first responsibility to be making a sound profit for stockholders.

Accepted Answer

A) True 
 B)False

Question 7

When planning is done properly, it fosters organization-wide learning, including the discovery of key problems, opportunities, and new strategies.

Accepted Answer