Multiple Choice
As a primary data collection method, focus groups __________.
A) should be led by the entrepreneur
B) consist of 20 to 30 potential customers
C) are an informal method of gathering market information
D) can gather large amounts of quantitative data for relatively little cost
E) All of the answers are correct.
Correct Answer:
Verified
Correct Answer:
Verified
Q12: When determining channel strategy, selecting as many
Q13: Commercial data sources used for marketing research
Q14: When determining channel strategy, selecting only one
Q15: Generally speaking, entrepreneurs see the external environment
Q16: Questions used in surveys in marketing research
Q18: Middlemen companies such as wholesalers and retailers
Q19: As discussed in the text, the strongest
Q20: What is guerrilla marketing and what are
Q21: As discussed in the text, need-based segmentation
Q22: Which of the following would not be