As Discussed in the Text, the Strongest Argument for Conducting

Multiple Choice

As discussed in the text, the strongest argument for conducting marketing research as part of the entrepreneurship process is which of the following?

A) It takes relatively few people to produce a statistically valid and accurate sample for a large market.
B) Only marketing research will give you unbiased opinions of your ideas, versus those of your friends, family, and associates.
C) Properly segmenting a market takes research to know what groups exist and how they are different from each other.
D) The costs of business failure are much higher than the cost of conducting marketing research, which if done properly, can help to avoid failure in the first place.
E) All of the answers are correct.