Multiple Choice
Which of the following would not be a characteristic of need-based segmentation, as discussed in the text?
A) measurable
B) actionable
C) substantial
D) differentiable
E) mutually exclusive
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q17: As a primary data collection method, focus
Q18: Middlemen companies such as wholesalers and retailers
Q19: As discussed in the text, the strongest
Q20: What is guerrilla marketing and what are
Q21: As discussed in the text, need-based segmentation
Q23: When comparing survey methods of gathering primary
Q24: An effective marketing plan should be based
Q25: The degree of directness of a distribution
Q26: The first step in deciding how to
Q27: As discussed in the text, the _