When Segmenting and Choosing a Target Market, Entrepreneurs Often Make

Multiple Choice

When segmenting and choosing a target market, entrepreneurs often make the mistake of __________.

A) assuming that the highest revenue-producing segment will be the most profitable for them to serve
B) using too many segmentation variables, thus producing very large segments
C) assuming that their competition has already chosen another segment to focus on
D) using buyer behaviour as the sole criteria for segmentation
E) None of the answers apply.