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    Exam 5: Identifying and Analyzing Domestic and International Opportunities
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    Discuss the Importance of Need Segmentation and the Five Characteristics
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Discuss the Importance of Need Segmentation and the Five Characteristics

Question 58

Question 58

Essay

Discuss the importance of need segmentation and the five characteristics of a segmentation strategy that make it more effective.

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Need segmentation refers to looking at m...

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