The Easiest Way for an Entrepreneur to Define the Purpose

Multiple Choice

The easiest way for an entrepreneur to define the purpose or objectives of conducting marketing research is to __________.

A) look at marketing research studies already completed for similar business ventures
B) review the results of the competitor analysis and look for gaps
C) think in terms of what information is needed to prepare the marketing plan
D) review their marketing strategy for the new venture and look for inconsistencies
E) None of the answers apply.