Multiple Choice
As described in the text, the essense of guerilla marketing is __________.
A) to get the maximum amount of exposure for a minimum of expenditure
B) to steal as many customers from your competition as possible
C) using subversive tactics that will be noticed by your target market(s)
D) using conventional promotional tactics more effectively
E) None of the answers apply.
Correct Answer:
Verified
Correct Answer:
Verified
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