After Completing a SWOT Analysis, a Company Begins to Set

Multiple Choice

After completing a SWOT analysis, a company begins to set its strategy to advance from its current position. Porter describes a strategy spectrum whereby a company has two choices: cost leadership and product differentiation. Which of the following is a company who selected a product differentiation strategy?

A) Collectibles, Etc., is a collectibles store that specializes in hard-to-find collectibles.
B) IShadows is a makeup line that makes unique palettes combinations sold at drug stores.
C) Society 12 is an online art store that sells art prints for a reasonable price.
D) Woolies is a factory that strives to make affordable and practical wool socks.