Karen Is the Sales Manager for a Local Car Dealership

Multiple Choice

Karen is the sales manager for a local car dealership firm and is working on a balanced scorecard (BSC) to evaluate the firm's performance. Her current focus in on the financial perspective. Which of the following would be an appropriate initiative and measure if the firm's objective is to increase revenue?

A) Initiative: Implement differentiated customer selling prices, and Measure: Total revenues
B) Initiative: Serve more customers through targeted marketing, and Measure: Total revenues
C) Initiative: Serve more customers, and Measure: Operating cash flows
D) Initiative: Serve only customers who have certain income levels, and Measure: Total revenues