A Selective Distribution Is a Strategy

Multiple Choice

A selective distribution is a strategy

A) whereby firms have some control over the marketing strategy by limiting distribution to a select group of resellers in each area, while at the same time, the company can achieve a reasonable sales volume and profits
B) that has a goal of high control of the intermediaries handling the product, and thus of the marketing strategy, by limiting the number of distributors to just one or two per geographic area
C) that has as its purpose full market coverage, making the products available to all target consumers when and where they want it
D) none of the above