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    Essentials of Marketing
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    Exam 10: Distribution Strategies
  5. Question
    Manufacturers Use Distributors Rather Than Sell Directly to Retailers Because
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Manufacturers Use Distributors Rather Than Sell Directly to Retailers Because

Question 118

Question 118

True/False

Manufacturers use distributors rather than sell directly to retailers because distributors reduce the cost of distribution and can conveniently provide the desired assortment to consumers at a lower price.

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