Multiple Choice
A(n) _____ distribution has as a goal a high control of the intermediaries handling the product and thus of the marketing strategy by limiting the number to only one or two per geographic area.
A) intensive
B) selective
C) exclusive
D) specialty
Correct Answer:

Verified
Correct Answer:
Verified
Q144: Match the statement below with the correct
Q145: _ consist(s) of intermediaries at the same
Q146: An exclusive distribution is a strategy<br>A) whereby
Q147: The intermediaries or middlemen are the<br>A) organizations
Q148: A horizontal marketing system is<br>A) an intermediary
Q150: A commission merchant<br>A) has an exclusive arrangement
Q151: The number of independent intermediaries involved at
Q152: In terms of channel organization and administration,
Q153: Intensive distribution is a strategy whereby firms
Q154: A manufacturer using a push strategy will