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  3. Study Set
    Essentials of Marketing
  4. Exam
    Exam 6: Marketing Segmentation
  5. Question
    In Terms of User Rate Segmentation, Segments of Consumers Identified
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In Terms of User Rate Segmentation, Segments of Consumers Identified

Question 31

Question 31

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In terms of user rate segmentation, segments of consumers identified as medium users of a product category would constitute the prime target for new brands within a product category.

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