Multiple Choice
Match characteristics of each group with the VALS category :
-Self-sufficient, they have the skill and energy to carry out projects, respect authority, and are not impressed by material possessions.
A) Innovators
B) Thinkers
C) Achievers
D) Experiencers
E) Believers
F) Strivers
G) Makers
H) Survivors
Correct Answer:
Verified
Correct Answer:
Verified
Q21: In assessing the effectiveness of a market
Q22: Frequently, small-and medium-size businesses are quite successful
Q23: Loyalty segmentation is the process of identifying
Q24: In understanding the differences between males and
Q25: In assessing the effectiveness of a market
Q27: In assessing the effectiveness of a market
Q28: Usage rate, user status, and loyalty status
Q29: Identifying the product-related preferences of most consumers
Q30: A niche strategy would be an example
Q31: In terms of user rate segmentation, segments