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    Essentials of Marketing
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    Exam 6: Marketing Segmentation
  5. Question
    Identifying the Product-Related Preferences of Most Consumers in Order to Target
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Identifying the Product-Related Preferences of Most Consumers in Order to Target

Question 29

Question 29

Short Answer

Identifying the product-related preferences of most consumers in order to target the product broadly to all consumers with the maximum likelihood of success is known as _________________________.

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