Multiple Choice
The behavioral segmentation strategy that divides a market based on segments such as regular users, first-time users, potential users, ex-users, and users of competing brands is known as
A) usage rate segmentation
B) loyalty segmentation
C) user status segmentation
D) buyer-readiness segmentation
Correct Answer:
Verified
Correct Answer:
Verified
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Q138: In evaluating a segmentation strategy, _ is
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Q140: Usage rate segmentation is the process of
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