True/False
The product user strategy focuses on a particular product use rather than on the product itself.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q160: Proctor & Gamble produces several brands of
Q161: What are the four major categories of
Q162: The New Right is a core constituent
Q163: Identify the various demographic segmentation approaches that
Q164: The age categorization of socio-demographic groups such
Q166: A greeting card company that develops different
Q167: A candy manufacturer that segments the candy
Q168: In evaluating a segmentation strategy, _ is
Q169: Brands can be mapped on a positioning
Q170: Pizza Hut advertises itself as the best