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    Essentials of Marketing
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    Exam 6: Marketing Segmentation
  5. Question
    A Candy Manufacturer That Segments the Candy Market Based on the Different
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A Candy Manufacturer That Segments the Candy Market Based on the Different

Question 167

Question 167

Short Answer

A candy manufacturer that segments the candy market based on the different holidays and seasons of the year is using a(n) ____________________ segmentation strategy.

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