Multiple Choice
The age categorization of socio-demographic groups such as Generation X, Generation Y, Baby Boomers, etc. is an example of a demographic segmentation strategy of using _____ as the segmenting variable.
A) lifecycle stage
B) age
C) social class
D) psychographics
Correct Answer:
Verified
Correct Answer:
Verified
Q159: Two very popular classification systems based on
Q160: Proctor & Gamble produces several brands of
Q161: What are the four major categories of
Q162: The New Right is a core constituent
Q163: Identify the various demographic segmentation approaches that
Q165: The product user strategy focuses on a
Q166: A greeting card company that develops different
Q167: A candy manufacturer that segments the candy
Q168: In evaluating a segmentation strategy, _ is
Q169: Brands can be mapped on a positioning