Multiple Choice
In determining the feasibility of producing low-rider jeans for adult women, Guess has determined the market is large enough to pursue. Guess is now investigating the profit potential the market may generate, considering the intense competition. This analysis is an example of assessing the _____ of the market segment being considered.
A) measurability
B) substantiality
C) stability
D) actionability
Correct Answer:
Verified
Correct Answer:
Verified
Q134: The most well-known psychographic segmentation tool is<br>A)
Q135: Concentrated marketing<br>A) is the process of identifying
Q136: The four primary bases for segmentation are
Q137: The _ positioning strategy uses a good
Q138: In evaluating a segmentation strategy, _ is
Q140: Usage rate segmentation is the process of
Q141: Target marketing is used by companies for
Q142: The behavioral segmentation strategy that divides a
Q143: Match characteristics of each group with the
Q144: A bicycle manufacturer positions its products in