Concentrated Marketing

Multiple Choice

Concentrated marketing

A) is the process of identifying consumers and/or markets that are similar and that can be reached with one marketing message
B) involves aiming the product at the entire market using a single marketing strategy
C) is the process of selecting only one market segment and targeting it with one single brand and marketing strategy
D) identifies market segments with different preferences for a particular product category and targets each segment with different brands and different marketing strategies