Multiple Choice
Because consumers' tastes vary, Campbell's Soup alters the ingredients in some of their soups based on the different regions of the United States where the product is sold. This is an example of
A) demographic segmentation
B) geographic segmentation
C) behavioral segmentation
D) psychographic segmentation
Correct Answer:
Verified
Correct Answer:
Verified
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Q129: An attribute/benefit positioning strategy used a product's
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