Multiple Choice
In assessing the effectiveness of a market segmentation approach, _____ is the extent to which marketers are capable of designing marketing programs that can effectively reach the market segment.
A) substantiality
B) stability
C) accessibility
D) actionability
Correct Answer:
Verified
Correct Answer:
Verified
Q20: In assessing the effectiveness of a market
Q21: In assessing the effectiveness of a market
Q22: Frequently, small-and medium-size businesses are quite successful
Q23: Loyalty segmentation is the process of identifying
Q24: In understanding the differences between males and
Q26: Match characteristics of each group with the
Q27: In assessing the effectiveness of a market
Q28: Usage rate, user status, and loyalty status
Q29: Identifying the product-related preferences of most consumers
Q30: A niche strategy would be an example