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    Essentials of Marketing
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    Exam 1: Scope and Concepts of Marketing
  5. Question
    In the 4 P's of Marketing, Place Refers to the
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In the 4 P's of Marketing, Place Refers to the

Question 154

Question 154

Multiple Choice

In the 4 P's of marketing, place refers to the


A) distribution process
B) research process
C) exchange process
D) integrated process of combining price and promotion

Correct Answer:

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