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    Essentials of Marketing
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    Exam 1: Scope and Concepts of Marketing
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    When a Retail Store Has a Big Back-To-School Sale in August
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When a Retail Store Has a Big Back-To-School Sale in August

Question 151

Question 151

Multiple Choice

When a retail store has a big back-to-school sale in August, the store is using the


A) production concept
B) product concept
C) selling concept
D) marketing concept

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