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    Essentials of Marketing
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    Exam 1: Scope and Concepts of Marketing
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    The Process of Reducing Demand for Your Own Product When
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The Process of Reducing Demand for Your Own Product When

Question 149

Question 149

Multiple Choice

The process of reducing demand for your own product when it is in the best interest of society is called


A) societal marketing
B) demarketing
C) relationship marketing
D) cause-related marketing

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