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    Essentials of Marketing
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    Exam 1: Scope and Concepts of Marketing
  5. Question
    The Marketing Philosophy(ies) That Were Predominant in the United States
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The Marketing Philosophy(ies) That Were Predominant in the United States

Question 13

Question 13

Multiple Choice

The marketing philosophy(ies) that were predominant in the United States between 1870 and 1930 was/were the


A) product/production concepts
B) selling concept
C) marketing concept
D) societal marketing concept

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