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    Essentials of Marketing
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    Exam 1: Scope and Concepts of Marketing
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    The Process of Compiling Personal, Pertinent, Actionable Information About the Purchase
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The Process of Compiling Personal, Pertinent, Actionable Information About the Purchase

Question 147

Question 147

Short Answer

The process of compiling personal, pertinent, actionable information about the purchase habits of current and potential consumers is known as _________________________.

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