Multiple Choice
Core linkages are those connections between each of the corresponding 5 Ps and 5 Cs, and the linkages among one of the 5 Ps (e.g., product) , and the remaining four of the 5 Cs are known as __________ linkages.
A) subsidiary
B) secondary
C) supporting
D) sustaining
Correct Answer:

Verified
Correct Answer:
Verified
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