When Launching Any Technology Product, a Firm Such as GoPro

Multiple Choice

When launching any technology product, a firm such as GoPro must create a balance between what is technically possible-and innovative-and

A) whether the intended customer base is at the right level of technological sophistication.
B) the level of technological development of competitors.
C) whether the technology responds to customer needs and benefits.
D) how steep the marketers expect the product life cycle curve to be.