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  3. Study Set
    Applied Marketing
  4. Exam
    Exam 14: Developing an Integrated Marketing Mix
  5. Question
    The Connections Between the Elements of the 5 Ps and the Corresponding
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The Connections Between the Elements of the 5 Ps and the Corresponding

Question 10

Question 10

Multiple Choice

The connections between the elements of the 5 Ps and the corresponding 5 Cs are known as


A) the marketing mix.
B) core linkages.
C) networks.
D) correlations.

Correct Answer:

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