Multiple Choice
Promotion is he set of marketing communication activities designed to inform and persuade groups of people. These people are limited to
A) existing customers.
B) potential customers.
C) your primary target markets.
D) important groups of people, primarily customers.
Correct Answer:
Verified
Correct Answer:
Verified
Q61: A consumer at Target sees a display
Q62: A promotional budget based strictly on the
Q63: Sales related objectives could be expressed in<br>A)
Q64: Personal selling is primarily directed at which
Q65: What is true of most consumer sales
Q67: Why is it often difficult to estimate
Q68: Experienced salespeople often say the biggest mistake
Q69: As reach increases, _ decreases.<br>A) frequency<br>B) exposure<br>C)
Q70: Which promotional budget-setting method is used without
Q71: Maximizing exposure of the advertising message to