Multiple Choice
Why is it often difficult to estimate the financial returns from promotional expenditures?
A) Promotions often have a cumulative effect that's difficult to measure at a given point in time.
B) It's impossible to accurately measure wasted reach.
C) Frequency objectives often go unmet.
D) The objective of most advertising is not related to increasing sales.
Correct Answer:
Verified
Correct Answer:
Verified
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