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    Applied Marketing
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    Exam 11: Promoting to Communicate With Customers
  5. Question
    A Useful Way to Categorize Promotion Objectives Is Using
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A Useful Way to Categorize Promotion Objectives Is Using

Question 72

Question 72

Multiple Choice

A useful way to categorize promotion objectives is using


A) the Hierarchy of Effects model.
B) cognitive variables.
C) affective variables.
D) behavioral variable.

Correct Answer:

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